OUR NAME – OUR VALUES
CENTER FOR COMMUNICATION, DIFFERENCE, AND EQUITY
COMMUNICATION
• Channels: We connect through various accessible platforms, including our website, social media, newsletters, public events, and intergenerational community dialogues, to amplify historically silenced voices and foster inclusive engagement.
• Tone: Rooted in care and accountability, our voice is relational, empowering, and action-oriented. We speak with clarity and urgency while honoring the lived experiences of the communities we serve.
• Consistency: Every communication, from emails and social media to publications and programming, reflects our unwavering commitment to equity, solidarity, and transformative justice.
DIFFERENCE
• Our Approach: We challenge dominant narratives by centering identity as dynamic, intersectional, and relational— examined through the lenses of power, privilege, resistance, and lived experience.
• Specialized Programs: Our community-rooted initiatives—from collaborative research to immersive storytelling and dialogue—cultivate spaces for reflection, healing, and collective action toward equity and social transformation.
EQUITY
• Policies: We support efforts to advance systemic change within the University and beyond, working to ensure that institutional policies reflect principles of equity and inclusion.
• Practices: Accessibility, fairness, and justice guide how we design programs, workshops, and research—because advancing equity means reshaping the very structures we move through
LOGO – BRAND STORY
Logo Meaning
CCDE’s primary logo features refracted light radiating from its point of origin, symbolizing a commitment to illuminating its values. As the light spreads, it strengthens the brand’s vision for the future. Each color represents a dimension of its core values, reflecting an optimism for expansion, forward progress, and growth towards a brighter tomorrow.
Color Meaning
Within the 18 shades represented, there are 5 distinct colors, which are represented by the value systems that the CCDE holds as a University Research Center.
Word Mapping
Pulling meaning from word mapping
How do HEAL and IP logos connect back to CCDE in this story? Light refraction. CCDE’s color spectrum passes through its sphere of influence and projects a vibrant application in the form of the Health Equity Action Lab and the Interrupting Privilege Program.
Meaning Defined
HEAL and Interrupting Privilege are a tangible application of that projection of CCDE’s values.
This brand story says we are:
- Multidimensional
- Values Driven
- Future Focused
- Influential
- Intentional
- Hopeful
“Refracting our light and our values of hope into the future through our spheres of influence.”
